Working at Whole Foods is pretty fun, but for me the challenge is finding ways to sneak ideas in that a gigantic global grocery store doesn't usually do. When we had some Sumo Mandarins coming in (said to be the best Mandarin you have EVER had), I thought it would be fun to play off the name a little to hopefully build some hype. I created a fun image and then plastered it all over the store in weird places, my hope being that people would see it briefly, walk away, and then remember once they see the product in a week or so. It is a "little details" kind of idea.
